FORGET Black Friday and the usual Boxing Day sales scrum – these stunning black and white pictures capture the festive frenzy of the pots-Christmas sales through history and they’ll make you feel relieved that online shopping available now.
From punters running into stores to find the best deal, to shoppers being packed-like sardines on Oxford Street, here’s how the January sales tradition has evolved through the years.
1920s:
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1921: Crowds of shoppers swarm Regent Street, central London
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1924: Bargain hunters rummage through clothes in Harrods
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1925: Women wait outside a store in Kensington, London for the doors to open for the January sales
1930s:
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Shoppers hit the sales in High Street Kensington in the 1930s
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1933: Gordon Fellowes Sunday Dispatch journalist at Barkers Sale
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1935: A crowd of bargain hunters shopping for hats in the January sales at Whiteley’s department store, Bayswater, London
1940s:
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1940s: Shoppers looking for offers at The C&A Store sale in Manchester
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1940s: Crowds gather in The C&A store sale in Manchester
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1940s: Crowds gather in The C&A store sale in Manchester
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1949: Women fight over items of clothing in a January sale on Oxford sale
1950s:
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1950s: Bargain hunters swarm in as the doors are opened at the beginning of the Modes Sale at C & A department store at Marble Arch, Oxford Street, London
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1956: People celebrate the opening of the January sales with some televisions
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